Quality Control

AMRC Quality Control:

 

QualityAssurance

AMRC Quality Control system works in three levels for each study to ensure our high level fieldwork operation. In each project we have an independent quality control team of 2 executives (Male & Female).

 

Pre-Field:

 

Retail Auditors training (Monthly or Bi-Monthly) before going to the Field.

 

Project manager gives training to the team members to ensure all of them know about the project operation before starting.

 

Pre-testing/ pilot and briefing before the project ,Field work accompanied/Audit interview, Recording, Quality control department administering the whole process, Quota control, And project manager following up the progress every day.

 

In the Field:

 

Field Supervision, Spot Checks and Field accompaniments.

 

Call backs:

 

- Randomly field visit (store visit) 5% of sample size per period.

 

- 25%-35% telephonic for Retail Audit (Monthly).

 

Questionnaire checking-100% checked by supervisor on the spot Then Project manager and quality controllers conduct 30% telephone check after interview.

 

Back checks– 25%-35% in CRPs– performed by the independent Quality Control team in the office.

 

Each interviewer should not do more than 7% of the sample.

 

Post Field:

 

Data Validation

 

Logic Checks

 

Random re-punch